Monty Can't Buy Me Love (S10, E21-224)

The heroic tale of Burns' victory shall never be known.

Plot Summary
The Simpson family, during a walk, stumble upon a grand opening of a Fortune Megastore.  The owner, Arthur Fortune, is one of those fun-loving billionaire types who is more than willing to do big deeds and throw out money to people.  Mr. Burns catches wind of this and becomes somewhat jealous of Fortune's popularity.  Wanting to bask in the spotlight, Burns decides to enlist Homer's help.

Their first idea, throwing out silver dollars to people, goes less than well.  Burns then tries to have Homer hand over a generous donation to a hospital, however the hospitals mistakes it as being Homer's donation and dedicates a wing to him instead of Burns.  He then decides to make himself known on a popular radio program, though Bart tells him to try out a program that's the equivalent of Howard Stern.  After that ploy goes predictably bad, Burns is about to give up.  Homer tells him that Fortune has done another incredible things (getting two male pandas to successfully breed).  Realizing that people love the big theatrics, Burns decides to do one more plan: capture the Loch Ness monster.

The two, alongside Groundskeeper Willie and Professor Frink (who was kidnapped), form a team to capture the beast.  After attempts to locate the beast in the related lake fail, Burns has the lake drained, revealing the beast.  After an epic battle that occurs offscreen, Burns captures the Loch Ness monster.

Back in Springfield, Burns reveals the monster to the masses.  However, as the crowd shoots off flash after flash of pictures, Burns becomes delirious, unable to handle the bright lights and fame.  He goes out of control, accidentally causing chaos and losing his newfound popularity in the process.  Afterwards, Homer helps Burns remember that it takes a lot of work to be popular, and that it isn't worth it.  Burns then finds a job in Vegas for the Loch Ness monster.

Quick Review
Another solid episode in the latter end of Season 10.  I've said this before, but its hard to mess up episodes focused on Mr. Burns, and this episode is no exception.  The Loch Ness portion of the story seems kinda out of place, but I didn't mind it too much (not as much as the Vegas ending, anyway).

Final Score: 8.2